Alfred Sung by Alfred Sung Cologne. Men who enjoy spending time outdoors will love Alfred Sung, an invigorating fragrance from the design house of Alfred Sung. Introduced in 1989, this scent combines the freshness of basil with the earthy tone of sage. Juniper berries and caraway add a sweet, floral essence to the masculine scent, and its pepper note adds a hint of spiciness. Just one or two sprays will leave you smelling clean and feeling fresh throughout the morning and afternoon.