Boss Pure by Hugo Boss Cologne. Breathe new life into your casual attire with Boss Pure for men by Hugo Boss. Boasting a crisp, earthy blend of fig, citrus, lily, massoia wood and hyacinth scent notes, this fragrance is perfect for surrounding yourself with a dignified, sophisticated aura. This 2008 creation takes you from work to dinner to a movie with your special someone or group of close pals. Just a splash is all you need to get through your busy day.